Thinking, writing, building

I specialize in building digital products from the ground up, taking ideas from concept to completion. I’ve managed single features, running experiments, to rebuilding and scaling entire platforms.

I love the process of creating something from nothing. If you’re looking to build something together, I’d love to connect!

What I Do

  • I conduct user interviews, surveys, and analyze data to understand user needs and validate product ideas.

  • I help teams define product vision, user personas, and create a high-level roadmap.

  • I collaborate with design and engineering teams, manage sprints, and oversee product development processes.

  • I work with marketing teams to develop strategies for product launch, marketing campaigns, and user acquisition.

Projects & Publications

  • The good news is that science isn't about guessing, but rather the art of progressing.

    Gary Keller & Jay Papasan, The ONE Thing

  • One does not accumulate but eliminate. It is not daily increase but daily decrease. The height of cultivation always runs to simplicity.

    Bruce Lee

  • It is vain to do with more what can be done with less.

    Willian of Occam, originator of "Occam's Razor"